Digital Marketing 11:11



Digital Marketing


/ˈdijədl/ /ˈmärkədiNG/

The use of online based technologies to promote brands products, and services 


Digital Marketing establishes an online presence through content creation.
It is important when connecting businesses with its ideal customers when they are online





Digital Marketing Stats 

  • Digital Ads can increase brand awareness by 80%

  • 55% of marketing is done through digital platforms

  • 71% of consumers are more likely to purchase from a brand they follow of social media


Digital Marketing Platforms

  • Google Ads

  • Facebook Ads

  • Instagram ads

  • TikTok Ads

  • Linked in Ads

  • Email Campaigning

  • MailChimp

  • ReVecontant 

  • Quora

  • HubSpot Marketing


How to Build a Digital Marketing Campaign

  1. Determine your Target Market

  2. Curate Marketing SMART Goals

  3. Execute a SWOT Analysis on your Previous Campaigns 

  4. Establish your Campaign Integrated Message

  5. Analyze Industry Competitors’ Current Campaigns

  6. Determine your Digital Marketing Platforms 

  7. Establish your KPI Measurement Tools

  8. Set your Campaign Budget

  9. Develop a Content Calendar for Scheduled Posting Dates

  10. Create Creative Content that Insinuates your Integrated Message

  11. Launch your Digital Campaign

  12. Analyze Collected Data for Future Campaigns

  13. Restart the Process for your Next Campaign


8P’s of Digital Marketing 

  • Product: What are you selling?

  • Price: Are you selling at a competitive rate?

  • Place: Where are your products available for purchase?

  • Promotion: What are your integrated marketing platforms?

  • People: What is your tarket market?

  • Packaging: Does your packaging match the brand?

  • Process: What is your delivery process?

  • Physical Evidence: Are the tangibles within your business integrating with the brand? Facility? Invoices? Receipts? Decor?

Location: Los Angeles, CA, USA

Comments

Post a Comment

Popular posts from this blog

A BRAND New Era

Image
  Branding   / ˈBran •d iNG / The art and science of making a product, organization, person, or service easy to recognize and different from others, using brand identity.  Branding establishes the business expectations for your customers and clients, setting you apart from competitors "Building an audience is more valuable than direct sales for over 70% of brands. And 77% of B2B marketing leaders say branding is the most critical aspect to growth." Components of a Brand Strategy Brand Promise - the commitment your brand makes to deliver value to customers Brand Position - your brand's "place" in the market compared to competitors Brand Personality - how your brand is perceived and how customers relate to it Brand Association - the images, likeness, or feelings people connect with your brand Brand Identity - how your brand is uniquely recognized through various elements Branding vs. Marketing Branding Marketing Why your brand is dif...
Read more

How to Write a Mission and Vision Statement

Image
Mission and Vision Statements Mission Statement  /mIshUHn/ ,  /stAYtmUHnt/ Short summary defining the "why" that motivates your business, products, and services. Vision Statement / ˈvɪʒ(ə)n / ,  /stAYtmUHnt/ Declaration outlining the organization's future goals and the impact you wish to have on the world. Your company's values are what guide the mission and vision your customers idolize.   The 3 Pieces of a Mission Statement Address your vision to your target audience. Outline your organization's value. Establish what sets your brand apart from others in your industry. Four Factors of a Vision Statement Defines your target audience and customer base. Addresses the need and future intent of the organization. Motivates and captivates audience, utilizing core values. Clearly identifies strategies and goals. Benefits of a Mission and Vision Statements Focus Your Digital Campaigns Establishes Your Brand's Market Value Helps with Strategic Planning Clearly Commu...
Read more