Branding   / ˈBran •d iNG / The art and science of making a product, organization, person, or service easy to recognize and different from others, using brand identity.  Branding establishes the business expectations for your customers and clients, setting you apart from competitors "Building an audience is more valuable than direct sales for over 70% of brands. And 77% of B2B marketing leaders say branding is the most critical aspect to growth." Components of a Brand Strategy Brand Promise - the commitment your brand makes to deliver value to customers Brand Position - your brand's "place" in the market compared to competitors Brand Personality - how your brand is perceived and how customers relate to it Brand Association - the images, likeness, or feelings people connect with your brand Brand Identity - how your brand is uniquely recognized through various elements Branding vs. Marketing Branding Marketing Why your brand is dif...