Mission and Vision Statements Mission Statement  /mIshUHn/ ,  /stAYtmUHnt/ Short summary defining the "why" that motivates your business, products, and services. Vision Statement / ˈvɪʒ(ə)n / ,  /stAYtmUHnt/ Declaration outlining the organization's future goals and the impact you wish to have on the world. Your company's values are what guide the mission and vision your customers idolize.   The 3 Pieces of a Mission Statement Address your vision to your target audience. Outline your organization's value. Establish what sets your brand apart from others in your industry. Four Factors of a Vision Statement Defines your target audience and customer base. Addresses the need and future intent of the organization. Motivates and captivates audience, utilizing core values. Clearly identifies strategies and goals. Benefits of a Mission and Vision Statements Focus Your Digital Campaigns Establishes Your Brand's Market Value Helps with Strategic Planning Clearly Commu...